Trends for "The Teens"

Web veteran Fari Peyman of Notting Hill Internet Services predicts top small business trends for ‘The Teens’

Notting Hill Internet Services began life as a straightforward local Internet Marketing firm. It is now one of the UK’s foremost Internet marketing companies.

One of the keys to Notting Hill Internet Services’ success is Fari Peyman’s ability to spot trends and respond to new technologies – a particularly difficult skill in an industry that has moved and developed so rapidly in the past ten years.

As ‘The Noughties’ draws to a close, Fari has reflected on the last ten years of the web, and makes his predictions for the next ten:

1)Welcome to The Teens. If the first decade of this century was ‘The Noughties’, the next decade will be known as ‘The Teens’.
2)Growing pains. ‘The Teens’, like their human counterparts, will be challenging – so expect some teenage angst as the Internet makes mistakes – and learns from them.
3)The Internet finds itself. Like humans, the first ten years of the Internet have been about growing up and learning to communicate. The second ten years – The Teens – will be about adventures, discovery and learning to mature.
4)Teens need discipline. Teens are rebellious and experimental, and the same applies to the Internet’s development, so expect more authoritarian levels of regulation.
5)Function over form. The ease with which the Internet lets people setup and run businesses faces a backlash in The Teens, with old school customer service and heritage more highly-valued than startups with no history or credibility. Business will be less about the best branding or flashiest website, and more about the values behind how people run their businesses.
6)Long term love. Small businesses will benefit from increased customer loyalty as the movement away from monolithic faceless corporates gathers pace.
7)Inshoring business success. In line with general emphasis on close long term relationships, outsourcing to cheaper offshore labour will come to an abrupt end. In The Teens, people will not trust companies they can’t access.
8)Small is beautiful. UK small business will flourish in The Teens as we see a post-recession emergence of a new economy based on enterprise and fuelled by technology that empowers individuals to build lean, agile and profitable business models.

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