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International Festival for Business will show “Britain is ready for business”

The International Festival for Business 2014 will show the world that Liverpool, and indeed Britain, means business, according to trade and investment minister Lord Green.

He made the comments during a preview of the event, which took place in London against a backdrop featuring the Houses of Parliament.

The 61-day expo, which is being dubbed the UK's greatest trade promotion since the Festival of Britain in 1951 by Liverpool Vision, will bring in an estimated £100 million of inward investment to the region.

Around 250,000 people from all over the world are expected to descend on Liverpool next summer for the event.

Lord Green said Liverpool was chosen as the host location because it is a "city with a great brand".

"It's a city that has undergone huge regeneration. It's a city with enormous opportunity to compete in a globalised world,” he added.

"People talk about Liverpool, which shows that Liverpudlians have done a tremendous job in working the brand.

"Whether you are looking at Liverpool in particular, or in Britain in general, as a place attractive to foreign investment, I know that Liverpool is showing the way and is doing a terrific job.

Joe Anderson, mayor of Liverpool, made the journey south and said that the festival will highlight the important role of major cities and city regions in driving economic growth, which is vital for Britain's recovery.

"The festival is an exciting part of the Liverpool city region deal and is a great example of what our cities can achieve if they are empowered to drive economic growth," he noted.

Max Steinberg, chief executive of Liverpool Vision, said the “stellar line-up of speakers and supporters” at the festival will show the world that Liverpool is Britain at its best.

By Kirsty Hewitt

International Festival for Business will show “Britain is ready for business”
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