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David Pollock
Tony Caldeira

Frenzy lands Pudsey prize

Manchester-based mascot maker Frenzy Creative is celebrating after landing a contract to make Pudsey and Blush bear costumes for the BBC's Children in Need appeal.

The deal has seen the company, which moved from Withington to a new base at Tameside Business Park in December 2010, supply 44 characters for the annual charity event.

Rob Ferrie, who founded the business in 2005 with business partner Simon Roberts, said the contract was another important step forward for Frenzy, as it provided a "more certain level of income from one client than we'd normally expect".

"The kind of business that we do is very often quite transactional and someone has a single requirement," he told EN.

"Whereas having a contract with the BBC means that we get a certain degree of business over time.

"They also want to talk to us about maintaining their entire fleet of Pudseys and Blushes because they've got more than the ones we've just done for them, ones from previous years, so we're in talks with them about how after Children in Need events, probably in the spring time, we can take back the costumes from them and their corporate partners and refurbish them ready for next year."

The contract with the BBC runs for one year from October and Ferrie is hopeful that it will be renewed for 2012's appeal.

Frenzy has already supplied mascots and bespoke corporate costumes to clients including Sky Sports, ITV, Mercedes-Benz, Duracell, Cancer Research UK and Sheffield Wednesday Football Club.

By Andy Jowett

Frenzy lands Pudsey prize
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